Facebook Uses Giant QR Code
Google, Facebook, Apple, and others; some companies have a way of legitimizing things in the marketplace. For the sake of this site, we’re talking about legitimizing QR Codes and Mobile Tagging. Facebook recently hopped on the QR Code train and decorated their roof with a giant 42 foot wide QR code. However, Mark Zuckerberg did not intend to use this QR code to the fullest potential. Instead he designed it with more of a humorous slant in mind. Many different scenarios were thought up as an end location for scanners, one in specific was to RickRoll scanners from online mapping sites. Read the...
Defending QR Codes
People are very quick to announce the death of one technology when a newer, similar one arises. Maybe it’s an inherent need to say that they were there first. Whatever the case, a marketer, or anyone, needs to really evaluate what they are saying before making bold statements such as these. Video was poised to kill the radio star at one point and then Howard Stern signed a $500 million contract in 2006 and resigned for $400 million in 2010, not exactly dead by any means. My point is, don’t blame the medium, blame the ones abusing that medium. These articles would be more accurately titled “QR...
What is Mobile NFC and How Does it Fit With Mobile Marketing?
NFC stands for Near Field Communications, is a short range wireless RFID technology that makes use of interacting electromagnetic radio fields instead of the typical direct radio transmissions used by technologies such as Bluetooth and Wi-Fi. Popular applications of this technology include pet microchips, Mobil’s Speedpass, and electronic locks. It is meant for applications where a physical touch, or close to it, is required in order to maintain security. NFC is the emerging technology behind Google's Android Mobile Wallet application and heavily believed to be installed on the iPhone 5....
Tracking QR Codes With Analytics
A professional QR code mobile tagging advertising campaign can utilize 100’s if not 1000’s of unique QR codes for optimum analytic results. Tracking QR codes and mobile websites from a QR code management software platform makes this process simple.
With the right mobile tagging analytics program, you should be able to track:
Geographical Location
Page Views
Social Shares
Sign Ups
Landing Page
Unique Sessions
Code ID’s
Device Access
and more...
When choosing a mobile tagging service provider, having a complete platform to build, organize, deploy and track many...
What Is a QR Code?
A QR Code is a 2-dimensional barcode. The term QR is derived from “Quick Response”. When read by a QR code reader on a smartphone, the phone’s browser will be directed to the programmed information embedded within the code.
Created by Toyota subsidiary Denso Wave in 1994 to track vehicles during the manufacturing process, the QR code is the single most popular type of two-dimensional barcodes. The QR code was designed to allow its contents to be decoded at high speed.
QR codes can embed web addresses, phone numbers and other text information. They create shortcuts to make it easy to engage...
The Future of Mobile Tagging
The mobile Web is growing at an astonishing rate, and as telecommunications networks and mobile devices get faster, they offer new opportunities for brands to engage with mobile consumers using QR codes and NFC tags.
By interacting with their smartphones, consumers willingly leap into a conversation with brands like never before. This is consumer minded marketing tool that allows interaction to take place in a format that they are already utilizing in a more user friendly way.
To get a glimpse of what mobile tagging with QR codes and NFC tags will look like in the future in the US, Europe...
What is mobile tagging?
The evolution of smart phones has changed the way people acquire and share information. Accessing information can now literally be placed in the palm of one’s hand. Making it easy to get information is a challenge for all marketers and is increasingly important. Mobile tagging bridges the gap between the physical and the digital world and delivers content to a consumer at their convenience, ultimately moving them further down the funnel.
Mobile tagging is defined as the hyper linking of things or items in the physical world and connecting them to digital web content. Providing people...
